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2019年3月英文谷歌搜索排名因素:8大趋势及变化

发布时间:2021-02-27 10:47  编辑:张建林   点击:

  
    美国时间3月7日(周六),谷歌(google)对新浪进行了专访。
    
    我们来详细回顾一下这8个小趋势吧。
    
    1、未来几周内每个搜索引擎的搜索访问量都会有所提升。
    
    而且我敢打赌,在未来几天内,谷歌搜索表现得更好,因为只有那些网站有可能被收购。
    
    2、有更多的新闻会出现在自然搜索结果页面。
    
    如果你真的担心,那么就检查谷歌自己的内容啦。要相信经过这次算法更新后,所有被负面seo影响的网站都将恢复运行状态。
    
    另外,这也是很多站长关心的一件事,毕竟站长这点相当重要,很多站长在新年过之后就开始期盼seo能够回来了。
    
    好了,这里就不分享了。
    
    下面是8个主要的seo影响因素:
    
    排名信号(domain’sinthenewyear)
    

    我们用ahrefs去查看目前排在第一位的网站的表现情况,看他们网站拥有什么样的“铁杆”流量,以及这些页面的平均加载速度等数据。可以得到的结论是排名越靠前的网站,其排名应该会上升一点点;位于第二名的网站,其排名通常比第三名和第四名都要高,这个逻辑应该可以理解。
    
    剩下的四个影响排名的因素分别为:用户体验(点击率、每次访问网页数量、新访客、新页面)、转化。点击率(是否是访问该页面的唯一正确网址?这个要根据网站本身的质量好坏而定;新访客、老页面和新页面的转换情况)、广告收益(点击率或附属收入增长另一个要考虑的因素是宣传推广)、受众定位(您怎样吸引新客户?)、社交媒体(怎么与受众互动并增加曝光机会?)。看看这个工具是如何工作的。
    
    通过这些指标分析出来的其他影响排名的因素还有些不完善之处,所以本文一一比较列举一些可用的分析工具来辅助你进行修正。
    
    一全博客(版权所有)

英文翻译
English translation:
On March 7th (Saturday), US time, Google conducted an exclusive interview with Sina.
    
    Let's review these 8 small trends in detail.
    
    1. The search traffic of each search engine will increase in the next few weeks.
    
    And I bet that in the next few days, Google search will perform better, because only those sites are likely to be acquired.
    
    2. More news will appear on the natural search results page.
    
    If you are really worried, then check Google's own content. We must believe that after this algorithm update, all websites affected by negative seo will resume operation.
    
    In addition, this is also something that many webmasters are concerned about. After all, the webmaster is very important. Many webmasters start to look forward to the return of SEO after the New Year.
    
    Well, I won’t share it here.
    
    The following are the 8 main seo influencing factors:
    
    Ranking signal (domain’sinthenewyear)
    
    We use ahrefs to check the performance of the currently ranked No. 1 website, to see what kind of "hardcore" traffic their website has, and the average load speed of these pages and other data. The conclusion that can be drawn is that the higher the ranking of the website, its ranking should rise a little bit; the second-ranked website usually ranks higher than the third and fourth. This logic should be understandable.
    
    The remaining four factors that affect rankings are: user experience (click-through rate, number of pages visited per visit, new visitors, new pages) and conversions. Click-through rate (is it the only correct URL to visit the page? This depends on the quality of the website itself; the conversion of new visitors, old pages and new pages), advertising revenue (click-through rate or affiliate revenue growth is another factor The factors to consider are promotion), audience positioning (how do you attract new customers?), social media (how to interact with the audience and increase exposure opportunities?). See how this tool works.
    
    There are still some imperfections in the other factors that affect rankings analyzed through these indicators, so this article compares and lists some available analysis tools to help you make corrections.
    
    Yiquan Blog (Copyright)
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